Its almost Christmas 1988.
I am sitting in my home in West Los Angels in front of a beautifully hand decorated package my friend Courtney just sent me. I already know what it is. Courtney had just left Los Angeles a few months earlier, to her home town of Portland, Oregon and was work in a local, indie record store. I had just gotten off the phone with her whether package arrived. Usually when we are in different cities we sit on the phone for hours talking about boys, our lives and the Brit Pop Stars she is infatuated with. This phone call was different. This time she set out to describe a whole new and super exciting music scene she had encountered up in the Northwest . She was so excited she had sent me some records from her store of these new bands. She had called to verify their arrival. Here they are. Do I wait until’ Christmas morning or open them now?
It is gloomy outside.
It is gloomy for the Los Angeles music scene as well.
All that was going on in 1988, if you liked alternative music, were a few hard rock bands like L7, the Fiends, the Hangmen and the Lazy Cowgirls. For the most part, the few small clubs that featured new bands were filled with either bands in the cow-punk, country scene or commercial sounding hard rock groups, hoping to breath some of the exhaust left behind by Guns and Roses success. The suburban hardcore/punk scene, which was so vibrant and active only two years earlier, had almost died off completely. Pay to play was the standard just about everywhere, leaving only a few proper clubs to go see new bands. All in all Los Angeles was not the environment to breed a healthy alternative scene. There was just nothing to be excited about. Nothing to feel. To survive as a working musician many players had to conform to the mainstream crap that the American record labels were cranking out.
I decided to open Courtney’s gift.
Inside were three 12” albums, all local Seattle bands and all on a record label I had never heard off. The artwork struck me first, mostly black and white, live photos, each one looked Strong, Fluid, Pulsating, and Explosive. The music struck with even more of a bang! The records were: Nirvana’s Bleach, Mudhoney’s Super Fuzz Big Muff (glitterhaus release) and Green River’s Rehab Doll. From that moment on it was clear, the Northwest was where to be and Subpop Records was the label to be on. L7 ventured north to find the place where kindred souls could play and be a part of a working music movement that seemed like a true alternative to the commercial crap that mainstream America was force feed.
Jump ahead to News Eve 1990
L7 has just played a successful, sold-out New Years Eve show at Hollywood’s Club Lingerie. Unfortunately, earlier that evening, I had not paid attention to a “No Parking Sign” and my 1970, Chevy Chevelle was towed and impounded an hour before we took the stage. At the end of the evening I was stranded and I asked Eric Earlandson, Courtney’s boyfriend and guitarist for her new band Hole, for a ride to the impound yard. We decide not to get the car until the next day (it wasn’t going anywhere) and instead opted to stay up all night and watch the first sun rise of the new decade. We proceeded to a cool spot I knew of in the Hollywood Hills where we had a view of the entire city all the way to the Pacific ocean. We hadn’t drank all night, to do so would have jeopardized my chances of getting my car out of the yard and increased our chances of being busted for drunk driving. We talked instead. We talked about the upcoming decade, how great it is that L7 could sell out the 400 capacity club we had played earlier that evening and how that never would have happened just two short years ago. We talked about how great it was that Los Angeles was really picking up as a place we could live and play music (the weather in Seattle and Portland sucks). It seemed to us that finally, enough people in LA were interested in alternative music to support a couple of great indie labels (Sympathy for the Record Industry being one example) an all ages club (jabber jaw) a local commercial free radio station (KXLU) and even a couple of local fanzines (Ben is Dead, etc) We discussed Sub Pop and how bands like ours should take over the pathetic major labels, the stupid commercial radio stations and the dumb-ass rock press. We thought how great it would be if only bands like Mudhoney, the Fluid, Fugasi, Nirvana, the Fastbacks, Pussy Galore, Sound Garden, Tad, the Cows, Dinosaur Jr., Babes in Toyland and of course our own bands, Hole and L7 could take over the commercial ranks from dorky bands like Motley Crue, Guns and Roses, Poison and Vixen . We talked about change not just for music but for politics, for women and for society in general. We hoped everything would be different in the 90s.
Our discussions continued i throughout the night and we sat silent, watching the rising sun. Once up, it was much to bright and uncomfortable to stay outside. On the way to the tow yard, we stopped at El Compadre, a Mexican restaurant on Sunset Bld. for breakfast. We collapsed into our booth and hadn’t been there for even a minute when Eric looked at me signally to check out the table behind us. I causally turned around to see both Slash and Axel of Guns and Roses eating torrtias. We both started laughing. To this day I wonder what they talked about, if anything. How they felt about the decade to come, if anything.
The next 7 years were mad. L7 went form selling out 400 seat venues to selling out 4,000 and up venues. We played 40,000 capacity and up festivals and it seemed all our friends from the Northwest were being signed to major deals, playing major tours, all had become major players. Record companies were running scared, realizing they had not foreseen the coming tidal wave. Young go getters in every aspect of the music business from fanzinres to street marketing teams moved in for the kill. Some put together their own companies, but most were hired by the majors to infuse new blood into into the old system. It seemed now that middle America were over with their cheesy crock of watered down rock that craved retarded intelligence, decadence and general stupidity. It felt like the constraints had been broken and almost anything goes! Even the Melvins were signed to a major label record deal for God’s Sakes! But not just for the music scene, Americans, after almost two decades of passive behavior, came out in droves to elect a new, young democratic president, support long ignored social issue, like race, women’s rights a and gay issues. These same people began to buy music that seemed almost in opposition to what self indulgent 80s music was all about. This was also reflected in the musicians themselves, who had become interest in supporting politically issue, donating their time to benefit concerts and exploring alternative ways to sell records. Concert series like Lalapalooza proved that a collective of music, art and politics could co exist under one ticket price and lots of people, normal American people would show up. Things really seemed to be changing, for the better.
Its almost Christmas 1998.
I sit silently on the phone, as Courtney tells me her version on the latest news of the systematic shutting down and mergering of 7 major record labels into one label. Both of us girls are being greatly inconvenienced by this decision. Both of us girls have records to release and have work to be done. During the rise of bands like ours, we both made the decision to move on to major labels, to better expose our band and had become reliant on the major label system that was supposedly was recreated to cater to the significant changes made in the 90s. Rumors had been flying around for almost 6 months about the possibility of 7,000 people from these labels losing their jobs and 800 bands being dropped. Any of our friend from our scene who had gotten jobs at the major labels in 1992 were all out of work already and major commercial radio stations had since gone back to the “Same 20 Bands” played over and over again. No more Lalapalooza, no more charity events and concerts, the Clinton backlash is overly apparent, and morality is popping up on political agendas once again. It seems that once again bands are being fronted by aggressive, middle class white boys, playing middle of the road, watered down music and using women’s body parts to escalate their sales. Pay to play is even making its way back into the LA norm. It almost seems that what happened through the early 90s was no more then a fluke, a glitch in the tape.
It is gloomy outside, it is gloomy for music, it is just gloomy.
Of course its not all bad, if there is one thing I learned over the past decade is that when one movement rises to a boil there is still another simmering underneath. And just as Motley Crue make their come back so will another even more exciting underground movement begin its journey.
This New Years I will be in the the high dessert just outside of Joshua Tree with my band mates in OtherStarPeople and 80 or so of our friends, most of whom are all local Los Angeles musicians. There will be a stage set up with a PA and when the last sun of the 1990s goes down we will all play music for each other, eat, drink, shoot off fire works and talk about music in the decade to come .
We will watch the first sun rise of this new decade, together.
6 thoughts on “Decade, Decayed”
So great, I love all of you.
I'm from Formosa (Taiwan), You L7 is my essential in life, whenever I feel bad, I put your music on, and I feel better. There are some A4 printed photos of L7 on my wall in my room. You are Goddess.
Ah, 1988 at the Lingerie. One time maybe 1991, I was at Lingerie for free tuesday show, seeing a band called Mother Tongue. They were pretty good, and I kind of lunged forward in my punk rawk excitement and stepped on this funny old man's hand who was sitting on the floor, hippie style. He winced, I stepped back and bent down to say sorry and it was Dr. Timothy Leary.
Reading this literally made me teary eye'd. The early 90's music and era is so very personal to me because it's like MY era. That's when I grew up. You guys were MY people and even though I didn't know you, I felt alive and validated through your music. Of course I'm not speaking of just L7, but many of the bands you listed, as well as many of the bands that came out in the early to mid 90's. I can't explain it, but I can feel it in my bones and in my blood. It's a part of me. In the late 90's music started sucking, things weren't quite the same, it was changing and I wasn't liking it. I still don't like it. New music just disappoints me. We are in great need of another musical revolution that will speak to people and make them unite and feel again. We've all become so desensitized.
Reading this made me sure that I should get all my interested, talented and motivated friends to make shit happen. The thought of today’s popular music makes my blood start to boil.
I cannot promise, but I’ll do my best to start something that would bring your memories back to the glory days. You know, I was only born in the middle of all that wonderful stuff happening, as well as my own mother was still growing up in those times being a part of it all, but at least I can say I got an understanding young parent, for who I’m grateful. She’s able to tell me all about the legendary bands and the atmosphere. Hell, I wish I was there. It feels like I missed a massive party and time that I should’ve gone to, to the point I almost feel angry at myself. Thank you and all the other for the beautiful music you gave not only to the people of your generation, but new ones and other to come, I’m gonna make sure!!
Great article till you got to the politics. Why do you kooks on the Left coast have to inject your communist bullshit? You’re an expert in music; stick with that. You’ve now made my shitlist! Otherwise, I too lamented the rise of the shitty hair band movement. What a bunch of cookie-cutter bullshit. I want my alternative music. I remember listening to the Cars back in 78? Good first two albums and they went to 14 yr old girly pop shit. (So did Styx, REO, etc. for that matter). How bout Gary Numan? The new wave and punk scene didn’t last long enough until that was overrun by Poison? Fuck that. I remember the first time I saw Teen Spirit on MTV. I had the same feeling about that as I did the first time I heard the Cars: ‘This is gonna be huge.’ Soundgarden, Pearl Jam; where’s my Portishead? First heard you girls in NBK. Too bad you guys can’t stay in your twenties forever. They can take today’s music and blow it our their asses. Anyways, I’ll tell my idiotic, pussy, brainwashed, Progressive, little brother to fuck off for ya.
A good, conservative boy from the Plains.
P.S. Wife and I are going to Moab next week. That’s right. Even cons go hiking and trailing in the red rock.